Superunie has launched a new 'private brand' called Go Vega! This is a series of nine delicious vegan and four vegetarian meat substitutes. 

For years, Superunie has been steadily expanding with brands such as their house brand G'woon and the formulas that are members of Superunie, like Plus.

In the upcoming edition of FoodPersonality, Said Belhassan, 'cpo' of Superunie, was interviewed. He mentions a few other new Superunie brands, such as coffee under the Café Nova brand, potato chips from Epixs, pasta from Primoro, and ice cream from Sou Sou. All these brands can be found in our webshop!

The introduction of 'Go Vega' can also be seen as Superunie's answer to AH Terra, Albert Heijn's now extensive private label line for plant-based products. This private label was introduced by Albert Heijn last September and has been steadily expanded since then.

You can find the products of this new brand in our webshop. Want to know more about our vega(n) products? Reach out to our sales team at sales@nlfood.nl. 
 

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